JUST DO IT!
BODIES AND IMAGES OF WOMEN IN THE NEW DIVISION OF LABOUR

FIRST INTRODUCTION
WORK> NON WORK: REDEFINITIONS FROM FEMINISM

"What do you do? What is your occupation?" Although every day we all reply quite easily to this apparently simple question, if we stop and carefully think what is our interlocutor demanding, we conclude that, in fact, what he/she really wants to know is the job we have or the activity or activities we make for a living and does not expect us at all to enumerate the wide range of actions, relations and productions that we unfold throughout the day.
Defining work and its limits in abstract terms at the present time, where the times and locations of production became blurred and extended, is not an easy task. However, experiencing its consequences on our bodies seems to be less complicated, especially if we consider a definition of work that goes beyond the economistic view (whether neoclassical or Marxist) and, especially, if we understand our sustainment of a daily life and our daily incorporation of personalities and social actions as spaces and (re)productive efforts. Everything that tires, that occupies, that disciplines and stresses our body, but also everything that constructs it, that takes care of it, that gives it pleasure and maintains it, is work.
Thus, we could say that work, besides being a fundamental part of the socio-economic structure in which we set in, is an experience, although we all know that this liquid description has little to do with the traditional division of labour recognized by economics, sociology or anthropology until recently.

Just_do_it!_es.pdf

JUST_DO_IT!-english.doc